There
are
may be times when you wish you could take some immediate action to
improve your online business. Perhaps you've been building
some search engine strategies into your Web site and you're just waiting
for the search engine spiders to come by and index the latest changes to
your Web site. But in the meantime, what can you do to have an immediate
impact on your Web site, besides Pay Per Click Advertising?
Even if you are the most
visible Web site for a specific audience, did you know there are still
new target audiences you can attract. Why not gather more of the market
share?
Start researching your
various audiences real-time search behaviors using a tool like
Wordtracker.com to discover who else out there might benefit from your
products or services. Too many times, business owners only think of
their target audience as singular when in fact, there are often several
audiences that could benefit from your Web site if only they could find
it. Are you having challenges discovering what those new audiences might
be? The challenge could be that you are thinking to narrowly in terms of
keyword research and you need to widen the scope of your understanding
to include a focus on researching consumer search behavior. With a
little practice, it's amazing just how much of the hard work that
Wordtracker will perform for you.
Could you use some step
by step tips on behavior research? It's free!
Could you use some
examples of niche phrases that are in high usage by searchers,
but also have low compete counts?
Are you making the most of
your Title Tags? Why not fine tune some of those pages that could be
performing better.
We all know there are at
least 100 influences in perform quality SEO work which include things
like on page factors, off page factors and even artificial intelligence.
Now even if you don't have time to upgrade your SEO skills by taking an
online course or by attending a comprehensive hands-on workshop, the
suggestion with Titles that I have for you here is not just about
rankings and visibility, but we're talking about improving the click
through ratio for pages that may only be scoring within the top 10 to 20
results.
That's right, take a good look at your Title tags and see if you can't
improve them in the following ways:
Try this tip on some of your
pages which you need improvement on:
Use your keyword phrase up front,
followed by a clicking trigger,
followed by a genuine benefit that
you offer.
What do I mean by a "keyword?".
When I talk about your primary keyword phrase, I'm assuming you know how
to research and target the right phrase which is essential. However, If
you are not sure how, then read
this article here. If you are brand new to optimization, you may
want to study one of our online
SEO courses to build your skills.
What do I mean by a "Trigger?"
A trigger is simply an action related "reason" why someone
chooses to respond.
For example there are certain triggers or reasons why people will
buy. Subjects related to health, safety, education or learning,
making money, saving money, improving appearance, losing weight, gaining
status a whole list of them. If you are familiar with writing sales
copy, you'll be aware of this.
What do I mean by a "Benefit?"
This is the old "what is in it for me" factor that's
essential to all salesletters.
Moving these elements up
into the search engine results:
In short these are all good elements for writing a sales letter. The
difference here is that I am suggesting you move these elements right up
into your Title tag where you will have these elements visible in the
search results. The result should be a Title that reads well and compels
the reader to click on your link over other links regardless of where
you rank in the top 10. If you are not sure about how to actually rank
well, we can teach you in our private hands-on SEO workshop.
So in fact you are taking
time to think about the objective of each of your pages and working with
Titles are very easy.
Using your keyword phrase up front,
followed by a clicking trigger,
followed by a genuine benefit that
you offer.
Example: Maybe you are selling an e-book. The trigger would be
"learning" (people will pay to learn something).
The e-book might be on how to breed rare tropical fish. Maybe the book
is a fairly quick read but details important information that you can
absorb in a couple of days. (This could be the benefit - learning time).
So your title may read
like this:
Breed tropical fish - Learn
how to breed rare tropical fish for fun
and profit in just 48 hours.
Other examples of keyword
plus trigger plus benefit.
Piano
lessons - Learn how to
memorize beautiful chords over this weekend.
Diamond
jewelry - Discover how to
grade color cut and clarity like a gemologist.
Okay let's play with a few
other triggers ideas based on earning money:
Start
a home based business - Ideal
earning potential while you
set your own hours
Internet
based business - Start
earning immediately as
you work from home
Or triggers ideas based on
streamlining a process:
Keyword
research - save hours of time
and find top results in only minutes
Pool
heaters - eliminate
energy waste and
save $100 per month heating your pool
Of course
what this really boils down to is simply writing with an awareness of
these components so as to focus on writing better quality content
(within your title). Be aware of why people respond to what they are
reading along with a benefit of the product and of course you know that
you are focusing on a researched keyword or phrase.
If you need
some help building your SEO skills, consider one of our value added SEO
training courses.
Or you might
want to attend our hands-on SEO Workshop where we offer personalized SEO
instruction in a 2-Day,
3-Day or a 5-Day live SEO workshop.
By simply
writing more compelling titles, combined with high quality content that
is of genuine value to your visitors, you'll enjoy significant value in
the increased click through ratios. Of all of the other choices
a potential visitor may have to choose from, make yours just a little
more unique, a little more compelling than the next guy who just throws
their Title tag together with little thought.
