Have
you ever wondered about how a search engine can sometime appear to
be intelligent? We know that search engines can't really
"think" and yet there is a measure of
"artificial intelligence" at work behind the scenes.
One of the fascinating tools built into Wordtracker's main menu is
called FULL SEARCH. You can only access it from the members
area. Next time you are in Wordtracker, give it a second
look, because it can help you understand how certain search terms
are related, based on "what a search engine knows."
I'll show you a short video that you can watch online and
ultimately you'll you'll see what I mean in these short
examples that demonstrate how a series of words relate to any
keyword. We know that some words relate to other words because we understand
the meaning of a language with a grasp of things based on human understanding.
But how can a search engine seem to know these things and
replicate a sort of intelligence? Obviously we are talking about
AI or artificial intelligence.
In the video, watch what happened when I entered a keyword like
"propane."
Then I entered the name of a rather unusual personality just to
see what type of terms the search engine would relate to his
name, based on the working of AI.
Which words relate to other words "based on what a search
engine knows" is what makes Wordtracker's "full
search" so interesting.
Here is the short video demo:
(May require a high speed connection - turn up your computer
sound)
http://www.searchengineworkshops.com/video/fullsearch.html
Ultimately, the future of SEO will require you to write better
quality content that is useful and meaningful to your
readers. You'll want to work with more synonyms and words
that are truly related to your keywords based on what a
"search engine knows."
The ultimate goal of these influences will be to ensure you are
creating content which is of genuine "high value" and
extremely "well-written." Wordtracker's full search
is just giving you some very useful hints about which words relate
to which.
I encourage you to give it a try next time you visit Wordtracker.
If we don't understand why it's important to write excellent
Web content now, it will become much more evident to most people,
with the changes which will take place in the search engines
in the near future. If you are already focusing on writing
original and high-value content to your Web site, you are on the
right track. Watch and see.
Have you listened to my series of Wordtracker
Magic audio tips? They're free.
I'll be writing to you more on this topic in the future
specifically with reference to the shaping your SEO skills for the
future.
Best regards,
John Alexander
John@Beyond-SEO.com
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