8 Keyword Research Tips to help
you think deeper
thoughts and explore those true niche areas
By John Alexander
Let's outline a few keyword research tips
to help get you thinking a little more deeply about your keyword research.
Here are 8 Keyword Research Tips: For Wordtracker.com
1. Why not start at the top, instead of
the middle?
Did you know that in addition to their top 1000 keyword Report in
Wordtracker's member area, that you can actually buy a list of the top
20,000 keywords? For that matter, they sell you the top 100,000 or top
500,000.
The top 20,000 report sells for just $129 but is worth it's weight in
gold.
http://www.wordtracker.com/reports.html
2. Wordtracker's recent new design
includes a training area.
Did you know Wordtracker has opened a new training area on their Web site
which has tips and articles and resources that you may not have known
about? Watch this area continue to grow in the future.
http://www.wordtracker.com/academy.html
3. Magic in 3 minutes - listen to audio
tips for free
Have you listened to my series of Wordtracker Magic audio tips? These are
short little 3 minute recordings where I teach you how to tap into
Wordtracker's hottest windows of opportunity in just minutes. The audio
tips are free and you can listen in right on your computer.
http://www.searchengineworkshops.com/articles/audiomagic.html
4. Behaviors Vs. Keywords
Have you thought about exploring "search behaviors" instead of
just "researching keywords?" I explain the difference in
my e-book Wordtracker Magic at http://www.wordtracker-magic.com
5. Opening up the niche
Just when you think you're running low on ideas, don't forget to plug that
keyword you're investigating into a tool like http://www.Thesaurus.com
and watch for more synonyms you can explore.
6. Reverse approach
If you feel challenged because the keyword you're researching has no
potential, try a reverse approach and explore your audience's searching
behavior first to see what they want, then create that quality content
that they're looking for. Wordtracker is a powerful window on the world of
consumer searching behavior.
7. Are you mixed up in a muddle of
industry jargon?
Every so often, Wordtracker may reveal unusual letters, short forms that
at first appear like a mess. Realize that many searchers do search with
short forms or even worse. Often they'll search using their own industry
jargon. Why not make the most of it? Use a tool like http://www.acronymfinder.com
to reveal the possible meaning of those nonsense phrases. For example, we
all assume the term SEO means Search Engine Optimizer, right? Did you know
it actually has over 21 different meanings? Try plugging any acronym or
short form into acronym finder and see all of the possibilities. It can be
an eye opener.
8. Observe Those Big differences in
little words
Remember that there really are big differences in little tiny words that
make up your keyword phrase. Learn to explore and dig through
Wordtracker's awesome database and follow some of these tips and you won't
need anyone to tell you about it once you strike those golden search
trends. You'll know by the traffic coming to your pages.
Remember that you can work in Wordtracker
for a long time and never discover it all or see it all. The reason is
because their main database of (350 million plus queries) is being updated
every week on a rolling 8 week cycle. In other words, there are always
fresh trends waiting to be discovered, if you'll just change your thinking
to a little wider scope.
You can look up these and other examples on
our KEI
Observation Deck, where we post dozens of high KEI observations
each week for examples of what is easily found using Wordtracker's system.
For those needing extra help to understand
how to get the very best out of your keyword research, be sure to check
out the recent area called Wordtracker
Academy. It contains tutorials,
articles
and other Wordtracker
resources.
Wordtracker's newest User
Guide has also been released.
About John Alexander
John Alexander is Co-director of Training at Search
Engine Workshops offering live, SEO Workshops with partner Robin
Nobles as well as online search engine marketing courses through Online
Web Training. John is author of an e-book called Wordtracker
Magic and co-author of the Totally
Non-Technical Guide for A Successful Web Site.
John is also an official member of the customer support team at Wordtracker.com.
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